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Touch and Click - Media Services & Account Management

Most businesses still outsource their media, design, and publishing needs to third party professionals who specialize in advertising, graphic art, or web development. The rationale is based not only on cost-effectiveness, but also in innovation and quality. In our years of experience in working with service bureaus in Australia and abroad, the Shack Group has developed a set of core guidelines to drive this process, and this year we have taken some steps to put them into practice. The result is the foundation of a new media outsourcing company known as Touch and Click, which provides full service media account management facilities to businesses in Australia and around the world.

Businesses today are focused in building brand identity across interrelated media channels such as print advertisements in magazines, newspapers, and trade publications, radio and television ads, web site and viral web marketing campaigns, just to name a few. Companies need custom designed brochures, catalogs, and promotional literature, direct mail flyer design, business cards and stationery created to reflect unique brand identity, and other publications printed for seasonal or campaign specific events. The challenge is to maintain a unified brand identity across such a wide range of media types while introducing new marketing strategies and fresh advertisements that keep the attention of the client or consumer base. Touch and Click was founded to give businesses the ability to manage their media and advertising needs across all these channels in a single account.

Touch and Click & Perth Print Design:

Perth Print Design has long been one of the leading desktop publishing service bureaus in Australia, with a diverse client base and a tradition of excellence in producing publications for print. We’ve taken what we have learned in media account management at PPD and extended it to the next level to form Touch and Click, providing the following services to businesses:

We provide businesses with a personal account manager who co-ordinates the media account strategy with the expertise of our design teams. Our media account managers also work with technical staff at RackHost and Perth Data Center to make sure the server infrastructure and data management facilities are configured to meet the needs of the account. Our account managers do the leg work and networking with media outlets to secure the best rates on ad space and printing. The result is a simple and dynamic media campaign for businesses that covers all the channels with brand integrity, and is conceptual and practical at the same time.

Touch and Click – Innovative Digital Technology:

Our design staff and media marketing managers at Touch and Click work to leverage the power of new digital technology for sales, advertising, marketing, and web presence. To do this we focus on implementing the latest web technologies, graphic design tools, hardware, and server standards for dynamic, rich media campaigns. Our advertising is innovative and creative, while being driven by statistics and reports that allow managers to analyze effectiveness across every page of a web site, including the details of every click. These advanced reports are used to refine conversion ratios and placement strategies so your business optimizes its advertising budget for the best results.

The Shack Group is the founding interest in Touch and Click, managing the design and development teams, and integrating the company structure with our other services such as web hosting, data security, merchant account creation & verification, print media, and telephony. We invite our current clients to contact us for more information on how Touch and Click can provide total media account management for their business with integrated ad campaigns that span multiple media channels. New clients can contact us for a free estimate and account evaluation.

For more information, please see the Touch and Click web site at:
www.touchandclick.com